CEDX Campaigns · Marketing
Pulse reads 82 active campaigns against the quarter's budget and the pipeline they influenced — then tells you which line is under-pacing, which audiences overlap, and what to do next, priced.
The overview does not say a channel is down. It says brand search is at 79% of planned pace, what that is worth, and where to fix it.
Runs on demo data. The workspace, budgets and pipeline figures are the demo's.
What it is
The workspace for Q3 Ops platform, search shows a governance QA of 100 — eight of eight checks passing: naming convention, utm_campaign slug matching the name, owner assigned, audience attached, budget line present. Below it, the budget line reads $60K budget, $48K spent, 80% pace, $42 cost per lead.
6,871,492 members across always-on, retarget, lookalike, suppressed and campaign-bound segments. Every row carries size, engaged share, 30-day spend and an overlap-risk score — and 29 pairs share 60% or more of their members, which is exactly the waste the Pulse prices.
Content, event, webinar, retargeting, social, search, video, partner, email, display — each with campaigns, spend, pipeline, leads, CPL, ROAS and share of portfolio. Email returns 9.5× at $12 CPL; display sits at 4.8× and 6.7% share. The argument about the mix happens on one table.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/campaigns.
01 — Pulse
Brand search is under-pacing 18% — spend at 79% of planned pace, worth $42K. Two audiences overlap 62%, worth $18K. Social demand's ROAS collapsed to 1.2×, worth $28K. Each alert carries symptom, cause and fix, and the do-this-next queue scores impact plus effort times confidence.
02 — Workspace
Q3 Ops platform, search: objective, audience (enterprise ops directors, 45,200 members), channel plan, asset checklist, schedule and budget line in one workspace. The ledger reads budget $60K, spent $48K, remaining $12K, pace 80%, cost per lead $42.
03 — Audiences
Enterprise supply VPs who skipped the webinar: 57,162 members, 36% engaged, $31K spent in 30 days, overlap risk 73. Suppressed segments sit in the same list at $0 spend, so what you are not buying is as visible as what you are.
04 — Channels
Content leads spend at $742K across 35 campaigns; partner leads efficiency at 8.7× ROAS and $8 CPL on 64,345 leads. The spend-share rail and the table tell the same story, so nobody argues from two different charts.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Owns the Pulse: which of the 82 active campaigns earns its budget line, and which alert gets worked first.
82 active · 40 under-pacing
Lives on the channel table — CPL, ROAS and share per channel, and the pace bar that says a line is drifting before the quarter does.
10 channels · CPL from $8
Keeps governance green: naming conventions, UTM defaults, audiences attached, budget lines present — 8 of 8 checks, every campaign.
governance QA · 8 of 8The shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
Objective, audience and channel plan are set in the workspace before a dollar moves — 45,200-person audience attached, budget split by motion.
Governance QA runs eight checks — naming, UTM defaults, owner, audience, budget line — and the campaign does not read ready until 8 of 8 pass.
Channels spend against the budget line. Pace, CPL and ROAS update on the same row, so drift shows up as a number, not a surprise.
The Pulse raises root-caused alerts with prices attached, and the do-this-next queue ranks the fix by impact plus effort times confidence.
One record
Audiences, journeys, creative and analytics are not four more tools to reconcile. They are the same workspace's other views of the same people and money.
The multi-step paths campaigns enroll people into — with drop priced on every step.
CEDX AdsThe paid lines inside the portfolio: ad groups, keywords and creative fatigue under the same budget discipline.
CEDX AssetsThe asset checklist on every campaign brief pulls from the governed brand library.
CEDX Web AnalyticsThe sessions and conversions the campaigns land, measured with the same channel names.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your campaigns, your budgets
Campaigns with the rest of it
Questions
Yes. Every screenshot is a capture of the running build and you can open the same build at /app/campaigns. It runs on demo data — the budgets and pipeline figures belong to the demo workspace.
The governance QA in the workspace. Eight checks — naming convention, UTM defaults, owner assigned, audience attached, budget line present and more — and the brief does not read ready until 8 of 8 pass.
Two ways visible in the captures: audience overlap is scored per segment, with 29 pairs sharing 60% or more of their members; and the Pulse prices under-pacing and collapsed lines in dollars, not in chart dips.
From the demo workspace's ledger — the Channels screen shows pipeline influenced next to spend, leads and CPL for each of the 10 channels. On your estate the same columns would read your accounts.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then ask it which of your lines would show up under-paced.