CEDX Assets · Marketing
Every file carries its rights status, its brand fit and its download count. Locked kits enforce the rules — logos only from the kit library, expired rights blocked on portal download — so governance happens at the door, not in a memo.
39 rights records are expiring or expired, and the files they cover are still downloadable. That is either a headline or a Tuesday — the library makes it a Tuesday.
Runs on demo data. The library, files and figures are the demo's.
What it is
Each row: type, status, gate, downloads, use count, fit, rights and brand kit. The primary wordmark passes with fit 100 and unlimited rights. A launch video fails its gate with rights expiring — and stays visible, flagged, instead of quietly circulating.
48 curated sets, 19 of them external-facing portals. The Q3 launch pack holds 42 assets, served 610 downloads, and is live with a portal on. Status runs live, review, draft — with an owner on every set.
Four kits, each with compliance, assets, lock state and owner. The locked primary kit enforces: logos only from the kit library, primary color required on hero assets, uploads require brand review, expired rights blocked on portal download. Its compliance reads 90%; the unlocked events kit reads 66% and mixes off-kit colors — which is why locks exist.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/assets.
01 — Overview
The alerts do not flatter the library: 75 unused assets still fill search and portals; 39 rights records at risk still attach to downloadable files; a legacy partner mark is still indexed in a portal. All three are priced or counted, and all three have owners.
02 — Assets
Search runs across tags and collections, and the answer comes back with the file's gate and rights attached. The fit column tells you whether the file you found is the file you should ship.
03 — Collections
Collections are the delivery mechanism — a partner portal gets the partner bundle, a region gets its portal set, and each set reports its downloads back to the library.
04 — Brand
Open a locked kit and the rules are printed: logo sources, color requirements, review on upload, rights blocks on download. The assets on the kit list underneath show who passes — wordmark at fit 100, hero image at 84.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Owns the kits and the compliance numbers — and turns the lock on when a kit drifts.
4 kits · fit 66%
Pulls from collections instead of inboxes — the launch pack is the single source for the quarter's creative.
launch pack · 610 downloads
Publishes replays and decks through the same gates, so an expiring license stops a file before the portal serves it.
rights at risk · 39The shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
Files arrive with type, tags and rights — the metadata is the product, not an afterthought.
Pass, warn or fail is assigned before publish; fit is scored against the kit the file belongs to.
Collections and portals carry the file outward — 19 external portals, each reporting downloads back.
Waste and drift scans find the 75 files nobody places and the rights records nobody renewed.
One record
The library is not a drive folder. Campaigns, pages, social and webinars all pull from the same gated shelves.
The asset checklist on every campaign brief resolves against this library.
CEDX PagesHero media and section imagery ship with fit and rights attached.
CEDX SocialThe clips and frames in the queue come from the same gated shelves.
CEDX WebinarsReplays and decks land here with the rest — rights status on the row.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your library, your rules
Assets with the rest of it
Questions
Yes. Every screenshot is a capture of the running build and you can open the same build at /app/assets. It runs on demo data — the library and its files are the demo’s.
On the locked primary kit: logos can only come from the kit library, hero assets require the primary color, uploads require brand review, and files with expired rights are blocked on portal download. The rules are printed on the kit screen.
By placements. 75 of the 320 demo assets have zero placements and still fill search and portals; the waste scan prices them at $102K and queues them for pruning.
An external-facing collection — partners, regions or events get a curated set, and every download reports back to the library. 19 portals run in the demo.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then ask how many of your files would show zero placements.