CEDX Ads · Marketing
The pulse reads 96 campaigns against spend and conversion value, then gets specific: the zero-conversion keywords burning $48K, the creative whose CTR collapsed at frequency 4.8, and the $1.43M of recoverable waste underneath it all.
An under-pacing brand line and a fatigued hero video are both expensive. The difference is the fix — and the alert names it.
Runs on demo data. The account, spend and value figures are the demo's.
What it is
Every campaign carries status, network, spend, value, ROAS and a pace bar. One always-on search line returns 99×; another is enabled at 5.5× with 93% pace and gets watched, not congratulated. Limited and ended are statuses in the same table.
180 groups with conversions, quality out of 10 and keyword counts. The exact brand group holds quality 9 on 1,120 conversions; a paused social prospecting group scores 10 and 2,156 conversions — quality is why it gets another chance.
320 creatives with CTR, frequency and a fatigue score. 124 sit above 8 of 10 — flagged critical on the pulse — and the table shows why: the hero video's CTR collapsed while frequency climbed to 4.8.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/ads.
01 — Pulse
Root-caused alerts price the problems: zero-conversion keywords burning $48K on broad-match long-tail, brand search at 82% of planned pace worth $38K, a fatigued social hero at $18K. The do-this-next queue scores negate, refresh and raise-cap by impact and confidence.
02 — Campaigns
Sorted by value, the table runs from a paused retail-media line at 78.4× to an ended display campaign at 17× on 100% pace. Nothing hides: paused, limited and ended rows keep their spend and value visible.
03 — Ad groups
Shopping bestsellers convert 1,240 at quality 8; the long-tail group carries 120 keywords at quality 5 and $22K spend — the table that decides what gets negated and what gets scaled.
04 — Creatives
Fatigue 99 appears across the top of the table — but the columns underneath explain it: frequency past 5, CTR under 1%. A testimonial video at 8.14% CTR and fatigue 55 shows what fresh looks like.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Works the do-this-next queue — negate the zero-conversion terms, raise the brand cap, refresh the fatigued hero.
waste radar · $1.43M
Reads pace against the budget line and value against spend, so the ROAS argument happens on one table.
96 campaigns · 180 groups
Watches fatigue scores climb and queues the refresh before frequency eats the CTR.
320 creatives · 124 criticalThe shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
Campaigns, groups and keywords carry budgets and quality targets before spend starts.
The pulse reads spend against value and pace against plan — drift becomes a number on a card.
The do-this-next queue ranks negations, refreshes and cap raises by impact and confidence.
Fatigue scores climb per creative; the board says what to replace before the audience tells you.
One record
Paid lines are part of the same portfolio as everything else — same budgets, same creative library, same measurement.
The portfolio view the paid lines roll up into — one budget discipline across paid and owned.
CEDX SEOThe organic side of the same queries — keyword intent shared between the two.
CEDX Web AnalyticsThe sessions and conversions the spend lands, measured with the same channel names.
CEDX AssetsThe creative library the ads draw from, rights and brand fit attached.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your accounts, your budgets
Ads with the rest of it
Questions
Yes. Every screenshot is a capture of the running build and you can open the same build at /app/ads. It runs on demo data — the account and its figures are the demo workspace’s.
Spend the radar scores as reclaimable: zero-conversion keywords on multi-thousand-dollar lines, fatigued creatives still serving, capped conquest terms. The demo prices it at $1.43M and itemises it in the alerts.
Per creative, as a score — with CTR and frequency beside it so the cause is visible. 124 of 320 creatives sit above 8 of 10 in the demo and land on the refresh queue.
No. The do-this-next queue ranks actions by impact plus effort times confidence; in this build nothing is pushed to a network.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then ask what your zero-conversion terms would price at.