CEDX Pipeline · Sales & CRM

Deals do not die.
They sit still.

Pipeline treats the funnel as a motion problem: every stage carries a day target, every card shows its age, and the overview prices the value that has stopped moving — $16.9M of it in the demo workspace.

The board's Verbal column has a day target of zero. A verbal is a promise, not a stage — the product is opinionated about it, on the screen.

pipeline.cedxsystems.com — live build
CEDX Pipeline pulse: open pipeline, weighted pipeline, median stage age and stuck-value cards, stage throughput chart, root-caused alerts and an over-velocity-target table.

Runs on demo data. Vesper Commerce in the chrome is the software's demo workspace, not a customer.

270 open deals · $39.7M$17.4M weighted by stage probability
Median stage age 7dagainst per-stage targets of 7–12 days
$16.9M stuck116 deals over their velocity target

What it is

Three ways to see the same funnel.

A board with day targets on the columns

Five columns — Sourcing, Qualify, Solution, Commercial, Verbal — each with its deal count, dollar total and a target in days: 7, 8, 10, 12, 0. Cards carry their age as a chip; the red 25d on a $358K card is why the column target exists.

  • 55 · 56 · 45 · 55 · 59 deals across the columns
  • Targets printed per column: 7d to 12d, Verbal 0d
  • Owner and segment on every card
pipeline — screen-2
A board with day targets on the columns

A ledger that counts pushes

The deal list has a PUSHES column — ×1, ×2, the number of times the close date moved — next to IN STAGE days and an amount delta like +22%. A deal pushed twice with 24 days in Verbal reads exactly like what it is.

  • 340 deals, open and closed, in one ledger
  • Changed this week: 165, as a filter chip
  • Pushes ×1 / ×2 with in-stage days beside them
pipeline — screen-3
A ledger that counts pushes

Commit aging, named deal by deal

The forecast's commit-aging table lists every commit deal sitting more than eight days in stage: Vertex Group at 24 days and $430K leads it. These are the deals that embarrass the call — surfaced before the call, not after.

  • Closed won $6.07M · commit $8.78M · best case $23.5M
  • Category stack: closed, commit, best case, pipeline
  • Commit aging: days and dollars per named deal
pipeline — screen-4
Commit aging, named deal by deal

Product tour

Four screens, captured from the running build.

Not a mockup and not a concept deck. This is what opens at /app/pipeline.

pipeline.cedxsystems.com
CEDX Pipeline Pulse screen.CEDX Pipeline Board screen.CEDX Pipeline Deals screen.CEDX Pipeline Forecast screen.

01 — Pulse

The funnel's vital signs, with the stuck part priced

Open pipeline $39.7M, weighted $17.4M, median stage age 7d. The alert list is specific: median 7 days in Commercial against a 12-day target, 116 deals over velocity worth $16.9M, and one conversion step — Solution to Commercial — advancing at 43%.

  • Won QTD $6.07M — past the $4.20M card's quota line
  • Solution → Commercial conversion soft: 43% advance
  • Root-caused alerts: symptom → cause → fix

02 — Board

Drag the card, watch the target

Fifty cards across five columns, topped by value. The columns carry the discipline: Sourcing targets 7 days, Commercial 12, Verbal 0. Aging chips turn red on the card, so a stalled deal is visible from across the room.

  • 5 active columns · 50 board cards, top by $
  • $7.8M sourcing · $8.1M qualify · $6.4M solution
  • $8.3M commercial · $6.7M verbal

03 — Deals

The ledger behind the board

Every deal, open and closed, with stage, amount, pushes, days in stage, owner and close. Filter to “Changed this week” and 165 rows remain — the funnel moved more this week than most teams realise.

  • 1–25 of 278 open rows · 340 all deals
  • Amount deltas on the row: +22%, +9%
  • CSV of the view you were actually looking at

04 — Forecast

The call, with its weakest links listed

Closed won QTD $6.07M, commit $8.78M, best case $23.5M, earlier-stage pipeline $16.2M, and the gap after commit printed as $0 — quota equals won plus commit. Under neath, commit aging names the deals most likely to break that arithmetic.

  • Roll-up · Waterfall · By rep · Category deals 159
  • Gap after commit: $0, on the card
  • Commit aging over 8 days, with dollars attached

Who runs it

Three roles keep the funnel moving.

Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.

Sales leadership

Owns the forecast call. Commit aging is the pre-read: the 24-day commit deal gets decided in the room, not discovered in the miss.

commit aging · 24d

Account executive

Lives on the board. The red age chip on their card is the day's first task — a 25-day-old card in a 10-day column needs a touch or an honest exit.

card age · 25d

Revenue operations

Tunes the targets themselves: stage day targets, conversion thresholds, the 43% advance rate the alert fired on. The funnel's physics are theirs to set.

targets · 7–12d

The shape of it

What the demo workspace actually looks like.

Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.

$39.7Mopen pipeline270 open deals in view
7dmedian stage agetargets run 7–12 days by stage
116deals over velocity$16.9M stuck value
43%weakest conversionSolution → Commercial advance
Open deals by stage270 deals across five stages · demo workspace
  • Verbal — with a 0-day target59
  • Qualify56
  • Sourcing55
  • Commercial55
  • Solution45
Deals inside their velocity target154 of 270 within target · 116 over
  • On pace · 154 deals
  • Over target · 116 deals, $16.9M
Forecast cover by categoryCommit $8.78M against best case $23.5M
37%
  • Commit · $8.78M
  • Best case ex-commit · $14.7M

How it runs

The funnel's week, in the order it actually happens.

01

Triage the board

Red age chips first. A card past its column's day target gets a touch, a stage exit, or an honest close-lost — sitting is the one move the board makes expensive.

02

Read the throughput

Entered versus exited per stage, weekly. When entries outrun exits at Solution, the funnel is queueing, and the Pulse says so in dollars.

03

Push is a data point

Every close-date move increments the pushes counter. ×2 in Verbal is a conversation with the champion, not a new date.

04

Age the commit

Before the call, commit aging lists anything eight days or older in stage. The number called is the number those deals can defend.

One record

The funnel reads the record
the estate already keeps.

Pipeline is not a second database. It is the motion view of the same deals the rest of the estate writes against.

All 132 applications

Limits

What Pipeline does not do yet.

Finding this out on the third call is worse for you than reading it here, and worse for us.

Start

Open it before you talk to anyone.

Pilot

Your stages, your targets

  • Everything in Try
  • Stage-and-target workshop
  • Forecast cadence setup
  • Estate map
Talk to sales

Estate

Pipeline with the rest of it

  • Pipeline with CRM, Outbound and Commissions
  • One identity, one bill
  • CEDX delivery
Book an estate map

Questions

Before you pilot Pipeline.

Is the software on this page real?

Yes. Every screenshot is a capture of the running build at /app/pipeline, on demo data. The demo workspace is named in the chrome rather than hidden in a footnote.

What is a velocity target?

A day budget per stage, printed on the board's columns: Sourcing 7, Qualify 8, Solution 10, Commercial 12, Verbal 0. A deal older than its column's budget is over velocity — 116 deals in the demo workspace are, worth $16.9M.

What does the pushes column count?

Close-date moves. Each time a deal's close date slips, the counter increments — ×1, ×2 — and sits next to days in stage, so chronic slippage is visible without opening the deal.

Is this a separate database from CRM?

No. Pipeline is the motion view of the same deal record CRM keeps — stages, aging and throughput on one side, accounts, health and forecast locks on the other.

Is Pipeline audited or certified?

No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.

The funnel is running. Go and look at it.

Live build, demo data, no card. Then count how many of your own deals are past their stage's day budget.