CEDX Outbound · Sales & CRM
Sequences send; the focus zone decides what a human does about it. Signals are ranked by a formula printed on the screen — engagement, recency, persona severity — and each arrives with the move to make.
“Proposal re-opened — 3 times in 24 hours after 9 quiet days. Call within 24h; pricing is top of mind.” That is the top of the demo focus zone. Not a dashboard. A decision.
Runs on demo data. Northline Outbound in the chrome is the demo workspace, not a customer.
What it is
Fourteen signals, ranked by weight = engagement + recency + persona severity — the arithmetic is printed at the top of the list. Each signal names the person, the account context and the move: call within 24 hours, send the meeting link, pause the mailbox and verify the list segment.
48 sequences with status, channel, steps, enrolled, active, open rate, reply rate, meetings and owner. The worst performers are not hidden — the Overview lists every sequence with health under 60 and how many prospects are stuck in it.
The pool card reads 48% — 1,290 of 2,715 daily sends — and the top alert is a single mailbox at 98% capacity with the fix attached: move traffic to the secondary domain, pause the founder-led sequence until the list is cleaned.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/outbound.
01 — Overview
49 active prospects of 320, 391 replies, 157 meetings. The alerts do the honest work: a breakup sequence with 28% of its people stuck, an enterprise-cold sequence whose reply rate slipped 0.6 points, a mailbox at 98%.
02 — Focus zone
Signals ranked 1–14 with weights: a proposal re-opened at weight 78, a hot reply at 74, two new stakeholders on one account at 66, a champion who opened every touch at 61. Each has Accept and Snooze. The queue is the job.
03 — Sequences
Sort by reply: partner-sourced warm at 9.1%, expansion at 8.2%, a portfolio-intro at 6.9% — down to the paused budget-holder path at 0 active. Meetings per sequence is a column, so “meetings booked” is attributable, not folklore.
04 — Prospects
320 prospects with status, sequence, step and a score bar — 99 down to 95 in the first page. Bounced, opted out and finished are statuses you filter by, so list hygiene is a view, not a project.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Lives in the focus zone: accept, act, snooze. The day's first hour is decided by weights, not by whoever shouted last.
signals · 14
Gets the routed handoffs: five positive replies waiting, each with the sequence and the thread attached. The meeting is the handoff, not the intro.
positive · 5
Owns the health board and the mailbox pool. When a sequence's reply rate slips 0.6 points, the fix — new first-touch subject, trimmed steps — ships this week.
pool · 48%The shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
Capacity and bounce rates come first — a mailbox at 98% or a domain over 6% bounce gets fixed before another send goes out.
Ranked signals with the formula visible. Accept pushes to the task queue; snooze clears for 24 hours; nothing rots silently.
A positive reply auto-pauses the sequence and routes to the AE. The 18 auto-paused sequences in reply triage are the system working, not failing.
Sequences under 60 health get rewritten or paused. Reply rate by sequence is on the table, so the rewrite list writes itself.
One record
Outbound is the top of one record, not a separate list in a separate tool. Replies, meetings and handoffs land on the same people and accounts.
A reply auto-pauses the sequence and opens as a thread — needs-reply, with a clock on it.
CEDX CRMThe account the sequence targets carries health and history; a booked meeting lifts the deal out of idle.
CEDX PipelineMeetings become Sourcing-column cards with a 7-day target — the funnel starts here.
CEDX PartnersPartner-sourced sequences — the 9.1% reply leader in the demo — exist because partner intros are tracked as a motion.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your sequences, your domains
Outbound with the rest of it
Questions
Yes. Every screenshot is a capture of the running build at /app/outbound, on demo data. The demo workspace is named in the chrome.
A ranked list of signals — engagement, recency and persona severity, weighted 50/30/20, with the formula printed on the screen. Each signal carries the recommended move, and accepting it pushes a task to the rep's queue.
The sequence auto-pauses for that person and the reply lands in triage. Positive replies route to the account executive with the thread attached — five are waiting in the demo workspace, each labelled with its wait time.
Visibly. The mailbox pool card shows daily capacity used — 1,290 of 2,715 — and alerts name the mailbox at 98% and the domain whose bounce rate crossed 6%, each with a fix. Caps and warmup are deliberate, not automatic.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then ask your team what the reply window is on a hot response — and who is watching it.