CEDX Partners · Sales & CRM
180 partners across four tiers, every one with a contribution score that moves on sourced revenue, certifications and activity — so demotion risk is a list you manage, not a letter you write.
41 partners in the demo workspace sit on demotion risk, worth $7.4M. The tier health board says exactly which floor each one breached: revenue, or certifications.
Runs on demo data. The Northline Partner Network in the chrome is the demo workspace, not a customer.
What it is
320 registrations with type — sourced, influenced, co-sell, referral — status, amount, idle days and internal owner. A $380K sourced commit approaching its reg expiry is an alert with a date on it, not a nasty surprise at quarter end.
The overlap matrix crosses partners against named accounts and marks each cell: co-sell or compete. Ecosystem-qualified leads route to the partners already in the account — with a joint-intro route named, not a free-for-all.
193 co-sell deals worth $26.3M move through a five-stage path — mapped, introduced, joint discovery, joint proposal, commit — with 86 in joint proposal or later. Partner-pipeline is manageable because it has the same physics as direct.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/partners.
01 — Pulse
Won channel QTD $3.53M against a $6.80M target — 52% attained on the ring. The watch list holds 126 partners by contribution; the lowest sit at 54 and 53, tier labelled, so the conversation starts from a score.
02 — Overlap
Twelve partners down the side — resellers, SIs, ISVs, distributors, referral — named accounts across the top, cells marked co-sell or compete. The shared-accounts-per-partner bars make coverage breadth a number: six at the top.
03 — Deal reg
228 open regs worth $30.6M, filterable by sourced, influenced, co-sell or referral. Each row carries partner, type, status, amount, idle days and internal owner — a 29-day-idle approved reg is visible from the list.
04 — Co-sell
The co-sell list mirrors the direct board: stage, type, amount, owner and idle days per deal. Commit-stage co-sell deals with 26 idle days get the same red treatment as any direct deal.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Owns the contribution board and the tier conversations. Demotion risk is a coaching session booked off the watch list, not an ambush.
watch · 126Registers deals against the SLA, sees the reg-expiry dates that matter, and finds joint-intro routes on the overlap map instead of cold collisions.
EQL · 5
Runs MDF like a budget: 59% of the pool used, ROI per fund, and the mid-year refresh that moves money to the motions returning it.
MDF · $250KThe shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
Deal reg is the front door: type, amount, expiry, review SLA. Protection exists because registration does.
Before the quarter's first joint call, the matrix says who is already in the account — co-sell cell, compete cell, or clean.
Joint deals move mapped to commit with owners on both sides. Idle days apply to partners the same as direct.
Contribution scores settle the tier review: revenue floors, certification floors, activity. The watch list is the agenda, not the verdict.
One record
A sourced or co-sell deal is not a parallel pipeline. It is the same record, with a partner attached.
The registered deal lives on the account with everything else — partner flags are attributes, not a second database.
CEDX PipelineCo-sell stages mirror the direct board's physics: day targets, idle days, velocity.
CEDX QuotesPartner deals price through the same guardrails — bands, floors and approvals do not bend for the channel.
CEDX OutboundPartner-sourced warm is a sequence motion in the demo data — the 9.1% reply leader — because intros land where reps work.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your network, your tiers
Partners with the rest of it
Questions
Yes. Every screenshot is a capture of the running build at /app/partners, on demo data. The demo network is named in the chrome.
With a clock, not a promise. Regs carry status, a 5-day review SLA and an expiry — the demo alert names a $380K sourced commit approaching expiry, so protection lapses are managed before they happen.
A lead routed through the overlap map to partners already in the account, with a joint-intro route and no compete flag. Five exist this quarter in the demo, priced $559K–$742K on the list.
The score makes it honest either way. Contribution drops below a tier floor — revenue or certifications — and the partner lands on the demotion-risk list: 41 partners, $7.4M, with the breached floor named.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then ask how many of your partners would survive a contribution score.