MRR as a movement ledger
228 events with type, customer, delta and plan: new $73K, expansion $88K, contraction $108K, churn $98K, net change $48K. A reactivation is its own type — Jade Foods returning at +$2.7K on Addon Annual v1 is not lumped into “new”.
- New · Expansion · Contraction · Churn · Reactivation chips
- Weekly gained-vs-lost bars
- ΔMRR and plan version on every event

