CEDX Checkout · Finance
320 sessions this month: 92 completed for $117K, 76 still open, and a completion rate of 28.7% against a 62% target. Checkout measures the drop step by step — and scores the abandoned carts worth going after.
The biggest drop is the last step: 48% of sessions that reach payment never complete. The funnel names it; the recovery queue prices it at $84K.
Runs on demo data — Northline Outfitters' hosted checkout, with the experiment results printed on the overview.
What it is
Reach by step: 320 at cart, 266 at contact, 221 at shipping, 176 at payment, 92 complete. The drop-off leaderboard ranks the wounds — 48% at the final step, 20% at payment, 17% at contact — so the argument is about which step, not whose number.
152 abandoned or failed sessions in the pool, 91 scoring 85+, each with an expected recovery value and a play: SMS inside 30 minutes for a $312 cart at the payment step, email plus wallet link for a $559 cart. Expected recovery across the pool: $84K.
320 sessions with status, the step they reached, amount and method. A $377 session abandoned at info, a $347 session failed at payment on BNPL, an $886 session expired at payment — the drop-offs are rows, not estimates.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/checkout.
01 — Overview
Completion 28.7% against the 62% target, auth success 56.4% on payment attempts, complete GMV $117K. The do-this-next board prices its own advice: send SMS on the top 25 abandon scores for $25K of impact, effort 2.
02 — Funnels
The step funnel shows 100% at cart decaying to 29% at complete, with each step's drop from the one before: 16.9% at contact, 16.9% at shipping, 20.4% at payment, 47.7% at complete. By channel and by device are one tab away.
03 — Abandon recovery
91 high-score carts sorted by expected recovery: a $1.4K cart at the info step expecting $747 back, a $4.9K cart at shipping expecting $2.6K. Each row names its play — SMS < 30m, email at 1h, wallet deep link.
04 — Sessions
320 sessions searchable by token, customer or email. The step chips — Cart, Info, Shipping, Payment, Complete — double as filters, so “everyone stuck at payment” is one click and 39 failed rows.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Watches live sessions and payment-step failures — 76 open right now, 39 failed — and sees the counter-side reality of the funnel.
76 open · 39 failed
Owns the 28.7%-against-62% conversation, reads the funnel by channel and device, and ships the experiment that removes the next account wall.
+6.8pp · last experiment
Works the 91-cart queue top-down with the play already assigned per row — SMS inside 30 minutes where the score says so.
91 carts · $84K expectedThe shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
A cart becomes a session with a token: 320 this month across online, marketplace, embedded and payment-link channels, 76 still live right now.
Each step's reach is counted and the drops ranked — the 48% final-step drop is a leaderboard position, not an anecdote.
Changes ship as experiments with printed results: removing the account wall won +6.8 points of info reach, and the card says so.
Abandoned and failed sessions are scored; the top 91 carry $84K of expected recovery with a named play per cart.
One record
These captures come from one demo workspace — Northline Outfitters — so the sessions and amounts here connect to the same record the rest of the estate keeps.
Where the payment-step auths land — the 56.4% auth success on this page is the payments board's traffic.
CEDX StoreThe storefront the hosted checkout serves — orders and fulfilment pick up where a completed session ends.
CEDX SubscriptionsWhere a completed checkout can become a recurring relationship — plans, seats and renewal health.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your store, your funnel
Checkout with the rest of it
Questions
Yes. Every screenshot is a capture of the running build and you can open the same build at /app/checkout. It runs on demo data.
Because that is the demo storefront's honest number, and the funnel shows where it dies: 48% of sessions that reach the final step never complete. The point of the page is that the leak is located, not hidden.
Each abandoned or failed session gets a score and an expected recovery value — the model is a tab on the recovery screen. The top of the queue, score 95, expects $163 back on a $312 cart with an SMS inside 30 minutes as the assigned play.
Removed the account wall at the info step. The result is printed on the overview: +6.8 points of info reach. It is the demo's experiment, shown as evidence of the mechanism, not as a promise for your store.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then find your own final-step drop and compare the number.