CEDX Referrals · Marketing
Referral offers are structured — advocate, friend, window — and tested like paid media. Five channels including offline name-share are tracked to purchase, and fraud is held at risk 55% before any reward pays out.
Eleven referrals sharing one advocate's domain is not advocacy. The hold queue catches it at 98% risk — before the $50 leaves, not after.
Runs on demo data. The program, people and figures are the demo's.
What it is
18 campaigns, each with advocate reward, friend reward and window: give $50, get $50 over 30 days; double credit at $100 for the advocate; a partner intro at $250 cash on close over 90 days. Each campaign reports referrals, conversions and revenue — the give-and-get leads at $820K.
14 offer A/B tests pit cash against gift card against coupon against credit. The rules are printed on the screen: confidence grows with referrals per arm, and a winner locks only at 90% confidence with at least 100 referrals per arm. No peeking.
22 holds sit in queue at risk 55% or higher. The root-caused alerts name the patterns: a self-referral cluster on the give-and-get offer — 11 held referrals sharing an advocate domain — and a code-leak velocity spike with public-list hits.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/referrals.
01 — Overview
The health ring reads 40% of the $2.20M target, and the alerts keep the program honest: reward liability is climbing against conversion at $14K across 109 open rewards; five advocates drive a disproportionate share of the $898K attributed.
02 — Campaigns
The table runs from the $820K give-and-get to a pilot draft at zero — paused campaigns keep their counters visible, so history does not vanish when an offer does.
03 — Experiments
Cash $183 versus gift card $194 runs at 75% confidence; eight decided tests show their winners stamped. The estimator prices a new reward type against the historical band before a single referral is spent on it.
04 — Channels
3,202 shares became 1,692 clicks became 178 purchases. Per 100 shares: email returns 8.1 purchases, name-share 5.9, social 5.0, link 4.8, QR 2.3. The offline channel — 256 mentions, 15 purchases, $121K — is measured because it is a channel, not a shrug.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Owns the offers and the target — 40% of $2.20M is the number they report.
18 campaigns · $878K
Runs the experiments and defends the bands — a winner exists only at 90% confidence with 100 referrals a side.
14 tests · 8 decided
Works the hold queue before payout — the 22 holds are a review list, not an accusation.
holds · 22 at ≥55% riskThe shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
Advocate reward, friend reward and window are set as a structure — not a coupon blasted to a list.
Five channels carry the offer — link, email, social, QR and offline name-share — each measured to purchase.
Reward types run as experiments with honest bands; winners lock at 90% confidence and 100 per arm.
Risk scoring runs before payout; holds are a review state, and liability is tracked openly at $14K.
One record
Advocates are customers the estate already knows — so attribution, journeys and revenue all read the same people.
The referral campaigns counted in the same portfolio as everything else that spends.
CEDX JourneysPromoters from surveys and journeys are where advocacy programs recruit.
CEDX CRMReferred leads arrive as CRM records with the source attached — not as a spreadsheet.
CEDX Web AnalyticsThe clicks and purchases behind the channel-efficiency table.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your program, your rewards
Referrals with the rest of it
Questions
Yes. Every screenshot is a capture of the running build and you can open the same build at /app/referrals. It runs on demo data — the advocates and figures are the demo program’s.
Every referral is risk-scored. At 55% or higher the reward is held for review before payout — 22 are in queue in the demo, with the score and amount on the row. A hold is a review state, not an accusation.
The offline channel: tell them I sent you, captured at the register, in chat or on calls. Low click volume, the highest purchase rate in the mix — 15 purchases from 256 mentions in the demo, worth $121K.
When the rules say it may: 90% confidence with at least 100 referrals per arm, printed on the screen. Until then the test keeps running, and the bands stay honest.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then ask what your name-share channel would be worth.