CEDX SystemsCEDX SYSTEMS

Marketplace · United States

Illustrative scenario

Keystone Markets

Keystone unified sellers, payments, and support so Friday payout recon stops being a war room.

Multi-seller marketplace · growth stage

MarketplaceCatalogPaymentsDeskOrders
Industry
Marketplace
Region
United States
Footprint
Multi-seller marketplace · growth stage
Products live
Marketplace, Catalog, Payments, Desk, Orders
Primary metric
1 login for the estate
Scenario type
Illustrative reference
1login for the estate
1tool still used Fridays
100%sellers on shared order state
1payout reconciliation
132 products1 loginLive software on every product page

Executive summary

At a glance

We tried three tools that looked pretty. CEDX is the one the team still uses on Friday.
Maya Chen
Maya ChenFounder · Keystone Markets

The challenge

What was broken

Three vendors meant three truth sources. Friday meant reconciling who got paid.

Support could not see seller policies. Sellers could not see ticket state.

Pretty tools died after the pilot because ops refused to live in them.

Stack change

Before and after

What the team stopped using - and what runs on CEDX.

Before

  • Three vendor truths
  • Support blind to seller policy
  • Friday payout war room

After on CEDX

  • Marketplace + Catalog + Payments + Orders + Desk
  • Shared order state
  • Payouts on the order

The change

What CEDX replaced

Marketplace, Catalog, Payments, Orders, and Desk on one estate.

Sellers see the same order state as support.

Payments reconcile against the order, not a side sheet.

Outcomes

What changed on the floor

Results used as pilot targets - the shape of success, not vanity dashboards.

Team impact

Who feels the change

Founder

One stack the team still uses Friday.

Seller success

Policies and tickets on the same record.

Finance

Payout recon without three CSVs.

Why an estate

Why not another point tool

One customer graph

Sales, service, and finance stop arguing about whose record is authoritative.

One login

Operators do not maintain six passwords and six partial truths.

Live product demos

What you evaluate on the website is the build you implement.

Wave-ready architecture

Start with one motion; add products without a second platform.

Rollout

How they got live

Typical shape - your pilot may compress or expand by product footprint.

Month 1

Catalog + Marketplace
Seller onboarding.

Month 2

Orders + Payments
Payout truth.

Month 3

Desk
Support on the same order.

Ongoing

Grow
No tool swap mid-scale.

Risks

What this design avoids

Your next 90 days

Playbook you can copy

Same skeleton Harbor, Northline, and Atlas-shaped programs use.

Days 1–14

Estate map
Sponsor, operators, systems list, retire list, pilot metrics.

Days 15–45

Pilot live
One pod or region on production-shaped config.

Days 46–75

Expand wave
Second region or adjacent product family.

Days 76–90

Hypercare exit
Metrics review, owner map, BAU support path.

In the room

Software that respects the people running it

Keystone Markets runs day-to-day work in CEDX - the same apps you can open from every product page.

FAQ

About this scenario

Is this a named public case study?

It is an illustrative composite on live demo tenants. Named case studies publish with customer approval.

Can we pilot the same products?

Yes. Products in this scenario: Marketplace, Catalog, Payments, Desk, Orders.

Who implements?

CEDX, a consulting partner, or both - decided in the estate map.

Architecture notes

What sits under the pilot

Identity

One login for operators in scope. Entitlements follow the product graph.

Data

Customer graph ownership is written in the estate map before imports.

Integrations

Prefer estate events and first-party connectors over brittle nightly CSV.

Commercial shape

How programs are usually bought

Pilot SKU

Products in the first motion, seats for the pod, success metrics, hypercare window.

Expansion

Wave-two products and regions after metrics clear - written in the original map when possible.

Related scenarios

More operators on the estate

Map a marketplace program like Keystone Markets

Thirty minutes. Products, retire list, and pilot metrics - before anyone configures.