CEDX Webinars · Marketing
A webinar program is a funnel you can finally measure: registrants scored by intent, attendance tracked to the minute, show-up at 55.7% on ended sessions, and conversion and pipeline on every one that closed.
640 registrants for the partner summit, predicted show-up well under 45%. That alert arrives before the session, when a reminder sequence can still fix it.
Runs on demo data. The program, sessions and figures are the demo's.
What it is
300 sessions with codes, types and statuses — product, enablement, partner, thought leadership, customer story; draft, scheduled, live, ended, cancelled. Each row carries registrations and show-up: the Q4 billing migration drew 594 registrations and 60% showed.
320 people with status — registered, approved, attended, no-show, cancelled, replay — a source for each, and an intent score from 0 to 100. Average intent across the library: 63. The no-show tab holds 19 names, which is a follow-up list, not a loss.
360 attendee events with minutes watched, join lag and watch percentage. One person watched 74 of 75 minutes at 99%; another joined 21 minutes late and still watched everything after. Late joins — 73 of them — are measured, not averaged away.
Product tour
Not a mockup and not a concept deck. This is what opens at /app/webinars.
01 — Overview
The ring reads 56 — show-up, risk and conversion — and the alerts get ahead of the calendar: the partner summit's 640 registrants are predicted to show under 45%; a roadmap AMA converts weakly despite strong questions; a replay is still processing after the live end.
02 — Sessions
Filter to live and 35 sessions are in session right now. Filter to draft and 28 are being built. The catalog keeps them all honest — with registration counts and show-up on the rows that have them.
03 — Registrants
Approved partners, registered prospects, replay watchers — each with a source and a score. The follow-up list writes itself: 19 no-shows with intent scores attached.
04 — Attendance
The attendance ledger is what you show when someone asks whether webinars work: 360 rows of minutes watched and watch percentage, by person, by session.
Who runs it
Roles, not references. We have no named customers yet, so nobody in these photographs is quoted, credited or claimed as one.
Runs the catalog and the rehearsal, and watches the drop-risk board the week before a session.
300 sessions · 35 live
Owns the reminder sequences and the follow-up lists — the 19 no-shows are tomorrow's pipeline.
show-up · 55.7%
Reads conversion and pipeline per session type, so the program defends its budget with rows.
median conv · 19The shape of it
Every figure below is legible in the captures above. Nothing here is a projection of your estate — it is the state of the demo data.
How it runs
A session enters the catalog with a code, a type and a host — the same table the outcomes land on.
Registrants accrue intent from source and behaviour, so drop risk shows up before the date does.
Attendance is tracked to the minute — joins, lags, early exits — while the session is still live.
Replays enter the library with conversion scored, and the 18 repurpose candidates are flagged.
One record
A session is a campaign, a landing page, a social push and a replay asset — and the estate already has all four.
The campaign brief the webinar sits inside, with its pipeline counted at the portfolio level.
CEDX PagesThe registration landing pages, gated by publish risk like everything else.
CEDX SocialThe clips cut from replays — the posts with the longest half-life in the queue.
CEDX AssetsThe replay files and slide decks, rights and brand fit attached.
Limits
Finding this out on the third call is worse for you than reading it here, and worse for us.
Start
Open it right now
Your program, your registrants
Webinars with the rest of it
Questions
Yes. Every screenshot is a capture of the running build and you can open the same build at /app/webinars. It runs on demo data — the registrants and companies are demo records.
From registrant intent — source and behaviour accrue a 0–100 score, and the drop-risk board flags sessions whose predicted show-up falls short. The partner summit's 640 registrants are flagged at under 45% in the demo.
Minutes, not logins. The ledger records minutes watched, join lag and watch percentage per person — 360 attendee events with watch rates up to 100%.
The replay enters the library with conversion scored, and the follow-up lists write themselves: no-shows with intent scores, early exits with minutes watched.
No certification has been issued. What we can evidence about hosting, encryption, tenant isolation and production access is written up on the security page.
Live build, demo data, no card. Then ask what your show-up rate would read.